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Research papers

A practical 'learning tool' for marketing planning when using an extensive marketing research mix

The 'learning tool' as developed by the authors and called “Business Marketing and Marketing Research (B.M.M.R.) game, is especially designed for two groups of people:- Marketing researchers: To train in understanding the relative position of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter L. F. de Jong, G. G. Immink
June 15, 1983
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Citation

de Jong and Immink (1983a, June 15). A practical 'learning tool' for marketing planning when using an extensive marketing research mix. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-practical-learning-tool-for-marketing-planning-when-using-an-extensive-marketing-research-mix